Picking the right swag for your company....
When you take the time to pick out swag items that are worthwhile, people are going to use it far beyond the first week, giving your swag more longevity and the chance to garner more impressions.
Plus, they’ll actually enjoy using your swag items, and when people enjoy the swag they get, they tell people, giving you some positive word of mouth buzz.
Putting your logo on something that people might actually buy on their own anyways, though it might take more effort and investment, will absolutely be worth it in the long run.
Thoughtful company swag can do more than raise brand awareness. It can also be motivating, unifying, and show your community you care.
If your brand is fun and playful, choose a toy, game, or quirky conversation starter. If your brand is sporty, choose an item that’s rugged or outdoorsy. You get the idea. When it comes to clothing especially, match the style to your brand. If you are dealing with high-end, older clients, they may simply use a free T-shirt to wash their car. Branded golf balls may be more to their taste.
As you can see, effective swag selection requires more thought and planning than simply what’s cheapest or easier. It could mean the difference between swag that’s loved and used, versus swag that’s in the trash can after a week.
There’s a lot at stake here. Taking the time to pick out the right swag will gain you impressions, promote company culture, and promote some positive brand buzz.
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